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cow & the moon paper co. & on the moon creative group
President, October 2008 – Present
Launched 2 creative businesses. The first design and distribution of greeting cards & invitations. The second, a full service marketing firm with a diverse client base. Responsible for all aspects of business development, web site creation and management, copy writing, creative execution, media exposure and social media coverage.
Elevate Sport / Trimark Sportswear
Senior Graphic Designer & Marketing Coordinator, March 2007 – October 2008
Creative conception and completion of all marketing collateral. Developed sales sheets, catalogues, trade show booths, advertisements and additional sales tools. Co-ordinated and directed photo shoots for product catalogues. Maintained brand integrity for the 2010 Vancouver Olympic Games. Responsible for seeking out media and PR opportunities for business growth.
Swissmar Imports
Lead Graphic Designer, October 2005 – March 2007
Creative conception, development and output of all marketing collateral including product catalogues, packaging, trade show & event marketing and advertising. Responsible for organizing and executing all product photography. Managed and trained junior team.
Pareto Marketing
Production Artist/Designer, February 2005 – October 2005
Designed and produced a wide range of marketing pieces. Main focus on, but not limited to Direct Mail and POP. Created travel packages for event planning team. Developed and executed unique dielines. Preparing agency and original art for print and web.
L.A. Advertising Inc.
Production Artist, December 2003 – January 2005
Production of advertising including billboards, brochures, sales office signage, magazine and newspaper ads. Developed and executed dielines for packaging and folders. Ensured art was ready for print and web. Production of industry magazine, including press approvals. Maintained archives
and network server.
Compass Group Canada
Graphic Designer, December 2001 - December 2003
Design and production of all promotions for Canadian market, including brochures, posters, manuals, and signage. Creative development of logos and brand standards for new products. Ensured adherence to corporate standards for Compass Group and all its subsidiary sectors. Responsible for every aspect of projects, including but not limited to press approvals, production management, obtaining quotes, purchase orders and invoicing.
Rogers Media – Meetings & Incentive Travel Group
Graphic Designer, April 2000 - August 2001
Completion of a comprehensive guide, advertising resorts and hotels nationwide. Worked closely with art director and project editor, from beginning stages to final print. Extensive typography, page layout and advertisement development. Prepared files for output directly to print and to film. Prepared and executed design concepts for various trade shows. Occasional production and editorial for corporate industry magazine and trade shows.
Enbridge – Consumers Gas
Graphic Assistant June - Sept 1997 - 1999
Graphic design of marketing materials such as flyers and brochures on both Mac and PC platforms. Bindery responsibilities included folding, stitching, collating, and padding. Organization of archives, including graphic samples, specs and invoices. Direct observation of plate making and print process through in-house press department.
George Brown College, Toronto 1997-2000
Graphic Design, Illustration, Production Fundamentals, Advertising and Design Concepts, Art History.
Software Knowledge
Comfortable on both Mac and PC platforms. Extensive knowledge of Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Quark XPress and the Microsoft Office family. Excellent knowledge of Adobe Acrobat, Dreamweaver & HTML editing and Flash.
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